January 2022In 2021, a Japanese university start-up company, Sanatech Seed, launched the world's first direct consumption genome-edited tomato with "enhanced nutritional benefits".
The novel product was carefully chosen to minimise consumer suspicion: a popular strain of tomato was used and a nutrient that people are "already used to buying in other products" which have naturally high levels.
Sanatech Seed's president explained "This tomato represents an easy and realistic way in which consumers can improve their daily diet" ... "we felt it was important to introduce (consumers) to the technology in a way that was already familiar to them".
This cosily familiar nutrient which Sanatech Seed wants you to want more of is γ-aminobutyric acid (a.k.a. 'GABA').
If you don't recall ever putting GABA on your shopping list, that's because the "other products" referred to are things like cabbage, broccoli, spinach, soya, mushroom and peas.