What problem is the burgeoning market for alternative proteins from plant-based meat  and cell-based meat  trying to solve?
Manufacturers of imitation meat stress that their product is one we can "feel good about". It's healthier, it will solve the rising protein needs of our increasing global population, and it will save the planet from the crippling effects of our unsustainable, greenhouse gas-gushing food system.
The problem presented is the need for more protein-rich food at the same time as the need to reduce the greenhouse gases produced by meat production. We can only solve this contradiction by building factories for mass-produced plant-based and cell-based meat substitutes.
Or, are we being lead up the garden path?