March against Monsanto, Washington DC 2013. CC photo from Flickr
Changes in awareness of, and attitude to, GM foods in the US were very evident during 2013.
Changes in awareness of, and attitude to, GM foods in the US were very evident during 2013.
An attempt to slip a new biotech-friendly consumer-unfriendly
measure into a continuing resolution in Congress led to an unprecedented
backlash.
The infamous measure was written in co-operation with
Monsanto (therefore dubbed the Monsanto Protection Act), and was
designed to tie the federal regulators' hands if new health concerns about GMOs
came to light.
In the event, the measure was killed in the Senate, but the
damage to the biotech industry had been done.
Two million people around the world had taken to the streets to 'March
Against Monsanto', and ongoing awareness had been set firmly in motion.
GM food labelling initiatives in many States have ended, so
far, in total or partial failure. There
are more in the pipeline, each adding it's own layer of consumer disquiet about
GM foods. However, something more subtle
is afoot in the US food industry.
At least 100 lawsuits have been filed against food companies
because their products were labelled “all natural” despite containing GM
ingredients. According to the US Food
and Drug Administration, it does not object to such a label if the product
doesn't have “added colour, artificial flavour, or synthetic substances”. Consumers do not agree.
The net outcome is that food companies, ever sensitive to
their customers' demands and the cost of litigation, are ditching the “all
natural” labels for ones that the folks out there find more credible. As one seasoned food blogger points out:
“These food manufacturers are changing their packaging largely because they
contain GMOs. The lawsuits are making it
not worth it for the companies to label foods all natural. But, many of these companies are the same
ones that are saying that it would be expensive to change their packaging if
they were required to label GMOs and they'd have to pass that expense on to
consumers. But, they are quietly
changing their packaging anyway because it's beneficial to them.”
As the USDA gets ready to approve the latest fresh GM food,
'Arctic' non-browning apples, for marketing, trend-setters McDonalds and Gerber
Products announced they would not use the fruit. These GM apples may well come to lie, in
unblemished splendour, where they fall.
Also in the regulatory pipeline is a new GMO salmon
engineered with the genes of an ocean pout to grow faster. This has already been rejected by numerous
major supermarket chains in the US, representing nearly 5,000 stores
nationwide.
Curious about the fate of another fresh GM product already
out there, Friends of the Earth did some market research. Now in its third year of production,
Monsanto's 'Seminis' sweetcorn is stacked with artificial genes for
insect-resistance and tolerance to herbicides.
When 71 samples of fresh, frozen and canned sweetcorn from eight areas
across the US were tested, only two were GM, one of which could be traced to
Canada while the other was of unknown origin.
Compare this with a similar investigation by the Canadian
Biotechnology Action Network which found 35% of sweetcorn from a range of
retailers tested positive for GM in their country.
How much GM is present in other maize products can probably
be judged from recent testing in South Africa which concluded that “All our
brands of maize meal have extremely high levels of GM maize, which effectively
means that the majority of South Africans are being force-fed GM maize without
their knowledge or consent”. This
includes baby foods.
It seems Americans are wary enough of GM sweetcorn to be
keeping it out of the market place.
Something similar might happen when their reservations expand to
encompass other GM maize products and animal feed. And there are signs in the world of US
farming that this awareness might already have begun.
Against a relentless background of TV and print
advertisements touting the latest GM seed technology, pockets of commodity
growers across the US are changing course.
Staring at a future with GM traits which, only five years
down the line, don't work like they used to, plus lower corn prices and higher
inputs, farmers brave enough to buck the GM trend have found better yields and
profit margins from planting conventional crops, especially in locations where
identity-preserved non-GM corn attracts a premium.
With the GM industry in control of the market, getting hold
of old-fashioned seed can be a problem. Biotech companies continue to make
conventional seed available to their dealers, but make sure that the price is
high enough not to lure customers away from their GM offerings. However, smaller companies specialising in
non-GM seed have leapt into the breach, and some are reported to be growing at
a rate of 30-100% per year.
OUR COMMENT
America in 2013 seems to have become a place where people
are, at last, objecting to the idea of industry having legal rights over their
health, and are willing to take to the streets to make their point. It's also become a place where old-fashioned
market forces, rather than industry propaganda, are finally beginning to shape
what's appearing on the store shelves and what's growing in farmers' fields.
Most importantly, GM is getting bad press in America.
WHAT YOU CAN DO
The US Organic Consumers' Association (OCA) tells us that the Grocery Manufacturers Association, which represents more than 300 food manufacturers and trade groups, wants the Food and Drug Administration to guarantee food companies the right to continue misleading American consumers with 'all natural' labels on GM foods.
If you have friends or relatives in the US they might be
interested in a petition organized by the OCA to to ‘Tell the FDA: GMOs Aren't Natural’: (http://orgcns.org/19FUepK)
SOURCES:
· Elizabeth
Royte, The Post-GMO Economy, from Modern Farmer, Food and Environment
Reporting Network, http://thefern.org,
6.12.13
· Connor
Adams Sheets, GMO apples rejected by McDonald's, Gerber as Washing to
labeling defeat neared, Internai5tonal Business Times, 7.11.13
· Update
on Testing, African Centre for Biosafety, December 2013
· Robin
Shreeves, 'All Natural' labels are disappearing off processed foods,
Mother Nature Network, 12.11.13
· GMO
sweetcorn rare in US supermarkets, Friends of the Earth News Release,
16.11.13
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