March against Monsanto, Washington DC 2013. CC photo from Flickr
Changes in awareness of, and attitude to, GM foods in the US were very evident during 2013.
Changes in awareness of, and attitude to, GM foods in the US were very evident during 2013.
An attempt to slip a new biotech-friendly consumer-unfriendly
measure into a continuing resolution in Congress led to an unprecedented
backlash.
The infamous measure was written in co-operation with
Monsanto (therefore dubbed the Monsanto Protection Act), and was
designed to tie the federal regulators' hands if new health concerns about GMOs
came to light.
In the event, the measure was killed in the Senate, but the
damage to the biotech industry had been done.
Two million people around the world had taken to the streets to 'March
Against Monsanto', and ongoing awareness had been set firmly in motion.
GM food labelling initiatives in many States have ended, so
far, in total or partial failure. There
are more in the pipeline, each adding it's own layer of consumer disquiet about
GM foods. However, something more subtle
is afoot in the US food industry.
