Craft beer brewing is an art form whose products are fast gaining in popularity. Typically, a craft brew is tastier than industrial versions because it uses far more hop flowers whose complex essential oils impart the characteristic beer flavour and aroma.
The variability of hop flowers make them an irritation to big brewers because their market demands uniformity, their factories demand recipes, and art is beyond them. Hops are also expensive. But the other vital beer-ingredient, yeast, is cheap.
